Additional Resources for #GivingTuesdayNow

#GivingTuesdayNow is a global day of giving and unity that will take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19.


Let’s come together to drive a spike of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Together we can heal. Be a part of the solution: show your support and rally to do some good!


#GivingTuesdayNow Nonprofit Toolkit



Sample Communication

On Tuesday May 5th, we are participating in #BrooklynGives for COVID-19 Relief as part of #GivingTuesdayNow, a global effort to raise much needed funds for local nonprofits and to celebrate generosity and unity in our community. Our organization will be raising $____ for _____ in this time of increased need and uncertainty. (Share your story, your goal, why you need their help)

Here are some examples - customize with what fits for your organization:

  • Because of the current crisis, our organization has cancelled fundraising events and programs that generate revenue.
  • Classrooms and theaters are dark, and programs are cancelled in adherence of social distancing guidelines.
  • Our nonprofit is depleting our reserves to purchase emergency food and supplies for our constituents.

Here’s how you can help us (while social distancing):

  • Spread the word by texting a friend, forwarding this email, and posting on Facebook, Twitter, and Instagram using the hashtag #BrooklynGives, #GivingTuesdayNow, and #BKNeighborsUnited.

Thank you for all you do to give back to the community we love.


#GivingTuesdayNow Tool Kit

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

    • FREE #GivingTuesdayNow Webinars from the Catalog for Philanthropy

      • Social Media During COVID-19 Monday, April 6, from 10:00-10:30 am EST: What is the best way to communicate during a crisis? Join us on this webinar to find out how to continue to share updates from your nonprofit without sounding "tone deaf" and while still communicating need & on-going impact. Sign up here!
      • Donor Retention During COVID-19 Tuesday, April 7, from 10:00-10:30 am EST: During this uncertain time, it is more important than ever to retain your donors. What is the best way to continue engagement? How can you ensure commitment during an economic downturn? Tune into this webinar to find out more about how your nonprofit can keep your donors engaged. Sign up here!
      • Engaging Foundation Funders Wednesday, April 8, from 2:00-2:30 pm EST: It's important to keep your funders up-to-date as well as in a trusting relationship with your nonprofit. Join this webinar to learn more about how to retain that relationship as well as find more funding opportunities. Sign up here!
      • Updated Current Nonprofit Response to COVID-19 Tuesday, April 14, from 10:00 - 10:30 am EST: Learn updated responses nonprofits are making to COVID-19. We will focus on shifts in funding, fundraising, operations, and programming. Sign up here!
      • #GivingTuesday NOW Wednesday, April 15, from 11:00 - 11:30 am EST: We will discuss what is #GivingTuesdayNOW, who should participate, and how to make the most of a rapidly approaching day of giving (May 5th). Sign up here!
      • Making Financial Decisions During COVID-19 Thursday, April 16, from 2:00 - 2:30 pm EST: We'll discuss the common financial challenges and decisions nonprofits are facing right now. We also will cover the analysis and planning you need to be doing now to ensure your financial health. Sign up here!
      • Crafting a Fundraising Ask During COVID-19 Tuesday, April 21, from 10:00 - 10:30 am EST: We will discuss specifics on how to ask donors for support right now, regardless if you are directly responding to COVID-19 or not. Sign up here!
      • Shifting Your Programming Virtually During COVID-19 Wednesday, April 22, from 2:00 - 2:30 pm EST: Do's and Don'ts of moving programs online, including creative options and examples from nonprofits right now. Sign up here!
      • Communicating During COVID-19 Thursday, April 23, from 2:00 - 2:30 pm EST: We'll discuss what content you should be sharing, why it matters what we communicate right now, and how to engage stakeholders during this crisis. Sign up here!

      Why #GivingTuesdayNow

      #GivingTuesdayNow, planned for May 5, 2020, is being deployed in response to needs expressed by communities and leaders around the world.

      • #GivingTuesdayNow is a global day of giving and unity that will take place on May 5, 2020 as an emergency response to the unprecedented need caused by COVID-19.

      • #GivingTuesdayNow is designed to drive an influx of grassroots generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. It’s a day when we can all come together and give back in all ways, no matter who or where we are.

      • #GivingTuesdayNow is an opportunity for people around the world to stand together in unity--to use their individual power of generosity to remain connected and heal.

      • People can show their generosity in a variety of ways during #GivingTuesdayNow: whether it’s helping a neighbor, advocating for an issue, sharing a skill, or giving to causes, every act of generosity counts.

      • At a time when we are all experiencing the pandemic, generosity is what brings people of all races, faiths, and political views together across the globe. Generosity gives everyone the power to make a positive change in the lives of others and is a fundamental value anyone can act on.

      • Generosity can help alleviate the isolation and loneliness that many of us feel during this time. Our ability to give help and hope gives us agency, dispelling feelings of powerlessness.

      • Even as we practice physical distancing, we can remain connected through kindness and generosity even without physical proximity. There is no reason that our physical separation means we can’t provide the financial, emotional and social supports that nurture our families and communities. 

      • Even in times of economic crisis, we each have a deep reserve of generosity, which we can deploy in myriad ways to make a difference--your time, your kindness, your skills, your voice are all things you can give in addition to charitable donations.


      Social Media Tips

      While being sensitive to our current environment, do not shy away from posting photos showing members of your community, even if the photos are from before social distancing practices were adopted.

      If you’re concerned about using group photos during the coronavirus response, add language such as “photo from a January event” or “throwback” to signal that the photos are not current.

      Not all posts this April need to mention the coronavirus crisis. Intersperse messages acknowledging the crisis with more typical messages to maintain a well-rounded social media presence.

      Post content that is fun and demonstrates your organization’s personality. The coronavirus contributes to a more somber and apprehensive environment. You can provide hope and show the good in our community by showing what you do and why it’s important.

      Social media engagement is now more important than ever. Connect with your followers and other organizations by liking and commenting on posts, interacting with story posts, and sharing posts from people who are talking about your organization and promoting your mission.

      With many people at home and spending more time online, there is a great opportunity to reach people through social media. Post relevant and creative content on a regular basis to keep your followers up to date on your organization’s response to the crisis.


      Additional Resources


      Thank you for all you do to give back to the community we love.